The small print
Privacy & Terms
Last updated: October 2026
Who you're dealing with
Joe McGowan is a sole practice run by Joe, based in the United Kingdom. If you need to reach me, the best place is the Connect page or by replying to any email I've sent you.
Privacy
I keep this simple. If you book a session, sign up for the free practice, or send a message, I collect only what is needed to reply, schedule with you and provide the session safely. For bookings, this includes your name, email, health and medication notes, relevant safety information, previous breathwork experience, emergency contact and anything you choose to share about what you need help with.
Health information and emergency contact details are used only to assess and guide your session safely. This site also uses lightweight, privacy-respecting analytics so I can see what is working, such as how many people listen to the free recording or explore a session. I do not sell, share or trade your details.
You can ask me to delete anything I hold about you at any time and I'll do it.
Terms of working together
Working together and payment. You choose a session and pay in full through the booking page. For coherent breathing, choose the rate that fits: £30 access, £45 standard or £50 supporter. Each rate provides the same complete session and level of care, and no explanation is required. The Getting Started Session is a single 60-minute session at £60; if you go on to join Foundations within 30 days, the full £60 is deducted from the Foundations fee. Foundations, four private online sessions, costs £300 at the founding rate, or two payments of £150, and begins with a free discovery call. If we both agree to work together, I send a private payment link before we begin.
Foundations. This is a personalised experience of four private online sessions over approximately six to eight weeks (around 90, 75, 105–120 and 75 minutes), combining conversation, breathing education, facilitated breathwork and reflection, with simple take-home practices. Conscious connected breathwork is only included after screening and consent where appropriate and safe online. It is non-clinical and is not life coaching, psychotherapy or medical treatment. I adapt the work and guide it safely; you are responsible for attending, practising between sessions and sharing what is relevant. The work is exploratory and does not promise a fixed outcome.
Safety information and waiver. Before payment, you complete a short form covering relevant health conditions, pregnancy, medication, previous experience and an emergency contact. Please answer accurately and tell me if anything changes before a session. I use this information to shape the practice safely around you.
Cancellations, refunds and rescheduling. With at least 48 hours' notice, you can reschedule or cancel an individual session for a refund. With 24 to 48 hours' notice, you can reschedule once, but a refund is not available. With less than 24 hours' notice, or if you miss the session, it may count as used and is not refunded. For a five-session package, unused and unexpired sessions can be discussed fairly if you decide not to continue.
Changes during Foundations. Fortnightly session times and any necessary rescheduling are agreed together before the work begins. If you need to stop after payment, contact me as soon as possible so we can discuss unused sessions fairly. The two-session guarantee takes precedence: if after our first two sessions you do not feel a clear shift in how you understand your patterns, or either of us feels it is not the right fit, I refund you in full. Outside that guarantee, completed sessions and support already provided are not refundable.
What this is, and isn't. Breathwork is a practice for nervous-system regulation, self-awareness, and wellbeing. It is not therapy, medical treatment, or a substitute for either. If you're managing a serious mental or physical health condition, please keep your medical team in the loop and tell me before we start so we can adapt.
Your responsibility. You're in charge of your own practice. If anything feels unsafe, physically or emotionally, slow down, stop, or come back to normal breathing. We can always talk it through.
Questions
If anything here is unclear, ask. I'd rather you understand exactly what you're stepping into.